# Tim Hey

> Field notes from inside a real agentic GTM function. Agent discovery, Agent Experience, and the shift from selling to humans to selling to machines.

Tim Hey, Sr. Director, Agentic GTM at Zapier.

## Writing

- [Your GitHub repo already logs agent interest. Read it.](https://timhey.co/posts/github-agent-traffic.md): GitHub won't label which visitors were agents. But clones, referrers, and paths give you the signal. A four-read how-to off the traffic API.
- [Agentic GTM is two jobs wearing one name](https://timhey.co/posts/two-disciplines.md): GTM run by agents and selling to agents are different disciplines. Most people conflate them. The split is the whole point.
- [The trust gap nobody is closing](https://timhey.co/posts/the-trust-gap.md): Everyone optimizes the site they own. The data says agents weight independent corroboration. That is the unclaimed move in agentic GTM.

## More

- [Resume](https://timhey.co/resume): career history, roles, and competencies.